Wave Systems announced the launch of id.wave.com, a new identity service that enables strong authentication and single sign-on to Web services and applications in the cloud. The service is available in beta form and will be demonstrated to prospective partners and industry insiders at this week's Digital ID World Conference in Las Vegas, Sept. 15-16. As Web-based applications and services increase in both number and importance, knowing who is on the other end of the cloud in a secure and private way is increasingly vital. Wave's online identity service is designed to allow users to create a single, secure, user-friendly identity that is accepted at many websites including Facebook, Google and salesforce.com using OpenID and SAML. The id.wave.com service takes full advantage of the Trusted Platform Module (TPM) security chip to secure users' authentication identities with keys held in the TPM.