The battle lines on TV Everywhere content rights are still being drawn by MSOs and programmers, but the authentication systems that will make those services easier for consumers to access and help the category achieve some scale before industry-wide standards are adopted are finally starting to take shape...Just about everyone is using the SAML 2.0 for identifying customers between trusted domains (between MSOs and programmers, for instance) but there are still some variations on how content is being authorized for playback -- a piece that thePlatform has already built into its product.

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